BAM○X (LinkedIn Internal Design Team Identity)

As a team of designers at LinkedIn, we found a unique opportunity to propose a conceptual and visual identity for one of the internal design teams (Brand and Marketing). We packaged up a visual direction for a presentation, followed by some thoughtful takeaways to inspire creativity within the audience. We covered a multitude of fields from small ideation to larger scale business strategies. As a result of how fast the world of technology influences our daily lives we wanted to show just how far and passionate a small group of designers can help elevate LinkedIn. This was a first stab at showing possibilities in form of an internal identity project.