Coca Cola World of Coke
As a team, we really wanted to impress the Coca Cola folks and got excited by the opportunity to make something awesome and memorable. We started our brainstorming over the emotional connection people all over the world share with the famous soft drink. The tagline “The Story Starts With You” came to us as we continued to explore what connection is established between people and their favorite soda. The idea and belief system is generated with each individual… that means you! Everyone shares a moment they have had with this great drink, so why not bring the family and share a new moment with your loved ones. We felt this had strong messaging as well as a fun tie-in to personifying your trip. What if you can see a glimpse of your trip by creating your family with a character creator that will then start a short film brought to life with your family. The characters could represent users by matching profiles on social media and using that visualization in advertising or merchandise. Similarly, some of the current challenges presented to us were “How do we get people to come back?” Our answer was cheap wearable technology. We figured wristbands could keep trackers to deliver data of which exhibits were most popular. We thought the bands could also be used as currency to purchase soft drink products through any vending machine at the World of Coke. Changing colors, animation styles, and receiving badges would grow as a result of how many times you return.